Rosetta Stone
Junior project
Spring 2017
Designer: Jen Bancino
Rosetta Stone’s market share for the language learning community has greatly declined with the rise of newer programs that are more interactive and cheaper; even free! Rosetta Stone’s free competitor, Duolingo, is said to be more engaging and allows for better retention of a new language. Rosetta Stone struggles with a “boring classroom-type” learning style and said by many of its users.
While Rosetta Stone can’t afford to become a free program, they can still charge their consumers premium rates if providing a premium experience. By integrating new technologies to engage the users in language learning and immerse them in the culture of the chosen language, Rosetta Stone can begin to win back its users.
#1 REASON PEOPLE LEARN A NEW LANGUAGE
#1 REASON PEOPLE LEARN A NEW LANGUAGE
OLD PACKAGES THAT DO NOT CELEBRATE CULTURAL DIVERSITY
LAYERED EXPERIENCES MANUAL
A layered experience manual is provided with each box and is a tool to help the user immerse into the culture in which they are learning language.
VR HEADSET PACKAGE
This virtual reality headset it purchased separately to complement the language learning package so that viewers are able to dive into the culture in which they are learning because, really, we learn best by doing.
