Sweetland

Sophomore project

Spring 2020

Mallory Jarrett

PROBLEM: A local coffee shop risks losing business during times of mandatory shutdown. A fresh look can help draw customers in and make them want to buy the product and keep the business going.

GOAL: Modify the current takeout process to support a positive user experience, and entice users to buy the product even in times of hardship.

The brand has to reflect the shop’s environment: warm, comfort, homemade, cozy, and friendly. The warm brown tones fit these traits and the product.

The chosen design features a relaxed-looking typeface that communicates softness and warmth. The “s” shape of the steam could be used as a graphic identity itself.

A real-world example of what the storefront could look like with the branding update.

Employee apron

Customers can also purchase a mug or gift card to further support the business and encourage others to do the same.