Andare

This project began with the question of what is luxury? From a competitive audit, I discovered that most brands used an anagram, a black and white palette, and serif fonts. And while I now knew the baseline, I also knew there were ways for this brand to differentiate itself.

To understand material and what this target market valued, I took a look at Louis Vuittons bags in store. And while the bags were quality, the constant use of the pattern on bags lacked a timeless effect.