Junior project

Fall 2021

Sienna Parmelee

Design a brand for a high end product
This project began with the question of what is luxury? From a competitive audit, I discovered that most brands used an anagram, a black and white palette, and serif fonts. And while I now knew the baseline, I also knew there were ways for this brand to differentiate itself.
To understand material and what this target market valued, I took a look at Louis Vuittons bags in store. And while the bags were quality, the constant use of the pattern on bags lacked a timeless effect.
Take care of your leather with Leather Conditioner
Hypothetical Commercial