Adventure Trails App
Sophomore project
Research
Sketches
Identity
User Story
Mobile App
Merchandise
Marketing Plan
I created a Marketing Plan for the Adventure Trails App during this project.
Executive Summary
At the beginning of 2020, Covid-19 affected people worldwide, leaving them indoors and working from home
while trying to maintain healthy living styles. People worldwide are worried about keeping a safe distance from
others in the community around them. Hence, Adventure, an app for travel fanatics, has been created.
Adventure allows people to maintain their mental and physical health while enjoying the most activities they love.
Four P’s of Marketing
Product
The app, Adventure, is a trail app for travel fanatics. The app allows people to find trails in the community they
are located. The app motivates people to get out and improve their mental and physical well-being.
Price
The app is free, but merchandise costs between $10 to $20 per item. Shipping also varies based on location
and the price spent.
Place
The app runs anywhere in the United States where the user is. There is no physical store for merchandise;
instead, it runs online for users to access from anywhere.
The offices and distribution center are in Northern Michigan; however, some of our staff can work remotely.
Promotion
Promotions will mainly run via social media, such as Facebook and Instagram. At the same time, paid
advertisements will run on Google.
Target Market
Demographics
• 20 – 45-year-olds
• Parents of any ages
Geographic
• United States
• All Seasons
Psychographic
• Active Lifestyle
• Interests in Hiking, Skiing, Running, Dog Walking, Quality Family Time
Partnership Planning
At Adventure, we plan to partner with a health and well-being platform. This partnership will provide
our users with access to tools and insights designed to promote healthier and more meaningful lifestyles.
Together, we will help our users lead more balanced lives.
Digital Marketing
Two of the most significant ways of digital marketing include Social Media and Emails. Since Adventure
is available all over the United States, it will be the most convenient way of Advertising. Below are a few
examples of social media and emails.
Social Media
Emails
