2:00 PM EDT

SPEAKER

BRIAN SCHARP — GREY MATTER GROUP

Brian is the Chief Strategy Officer for Grey Matter Group, an award-winning marketing and communications firm headquartered in Grand Rapids, Michigan. Grey Matter Group is devoted to the winning combination of left-brain strategic thinking paired with right-brain creative stopping power.

He has close to 30 years of experience working with some of the leading brands in the world - including Ford Motor Company, Whirlpool, Miller Knoll, Harper Collins Publishers, Our Daily Bread Ministries and Templeton Religion Trust. And, with almost 4 academic degrees, Brian has cracked the code on the “science of marketing” and works collaboratively with the client and GMG's award-winning creative team to help organizations around the world carefully craft "big-idea" stories to help the right audiences fall in love with their brands.

Brian is an adjunct marketing professor at both the undergraduate and graduate level for Calvin University, one of the top-ranked, private schools in the midwest. He’s also an Effie Award winner (the global symbol of recognition for marketing effectiveness).

He proudly serves as a VP of Programming on the board for the American Marketing Association (AMA). Brian lives in Grand Rapids, Michigan with his wife Jennifer, an elementary school librarian along with their two pets - Teaghan the Keeshond and Lark the cat.

If Brian’s not working or teaching, he’s probably out exploring the world on a bike.